New Sales Consultant Firm Provides Unique Access to North American Brands and Retailers
May 20, 2020, Greensboro, NC. AKCEL Partners announces that it has been appointed the sales consultant agency for DuPont’s INTELLIFRESH durable and long-lasting freshness protection business. Powered by DuPont SILVADUR™ antimicrobial technology, INTELLIFRESH utilizes a patented, smart delivery system that enables long-lasting protection by minimizing the growth of odor-causing bacteria on fabric surfaces. DuPont selected AKCEL for the agency’s ability to deliver quick, comprehensive reach into the textile and apparel market with particular emphasis on consumer-facing brands and retailers.
“Success in the antimicrobial business requires excellent chemistry from trusted companies, like DuPont,” says Dina Coker, Founder and CEO of AKCEL Partners. “But it also takes special skills to translate technology into convincing consumer benefits and communicating that proposition correctly to the right people at the right target customers. AKCEL Partners has the expertise, as well as substantial networks, that can be tapped immediately to get the product in front of decision makers.”
To support the INTELLIFRESH business, AKCEL Partners has assembled a team of expert sales consultants with proven experience in performance fabrics, home textiles and apparel. The team has mapped out a comprehensive sales plan that includes categories, target companies, interface tactics, and budgets. In addition to these sales consultants, AKCEL has engaged complementary experts to conduct market research to help hone the business strategy and communication approach.
AKCEL Partners is more than just a sales consultant firm. In addition to decades of experience on both sides of the desk, AKCEL sales consultants are recruited based on their ability to put clients into strong business positions immediately. “Our sales consultants do not waste time learning categories,” says Coker. “They invest their learning curve time in deeply understanding the client’s business goals, specific market dynamics, and the target end user. That is then translated into a comprehensive, turn-key sales strategy that can be implemented right away.”
For more information about AKCEL Partners sales consultant firm, please visit www.AKCEL-Partners.com, follow on Linkedin at @AKCEL-Partners, or reach out to Connie Rudwall at connie@AKCELPartners.com. To learn about INTELLIFRESH, go www.intellifresh.dupont.com.
About Akcel Partners
The Akcel Partners sales consultant firm was founded by three executives with strong bonds throughout many branded and retail categories. Akcel Partners offers a unique business proposition from other sales consultant firms. The Akcel sales consultant firm tailors its account team and market plans specifically to each client’s needs. Unlike other sales consultant firms, Akcel Partners acquires sales consultant talent to fit each job, securing experienced professionals who can get immediate access to decision makers at the highest levels. To learn more, go to www.AkcelPartners.com.