New Sales Consultant Firm Provides Unique Access to North American Brands and Retailers
September 1, 2019, Greensboro, NC. Trinity Technology Group (TTG), the leading authority in ePTFE design and manufacture, has hired AKCEL Partners to manage the sales planning and execution for AIRADIGM™, the company’s new waterproof breathable fabric innovation for apparel, gear, and accessories. AKCEL will handle sales to brands, and retailers in North America.
“We are very excited to have TTG as a client,” says Dina Coker, an AKCEL Partners founder. “We look forward to the opportunity to transition a technical innovation for medical and industrial applications into a meaningful consumer concept that is relevant to apparel and gear. Fortunately, we have the expert sales consultants on board already who fully understand the performance market and have the customer networks to build immediate interest in AIRADIGM fabrics.”
“While we have a leadership reputation in the medical and industrial markets with our ePTFE products, we knew that apparel and gear was an entirely new frontier,” says Greg Vas Nunes, TTG’s CEO. “We realized that the way to put our best foot forward in a new category was with experienced fabric and apparel sales people who could pave the way to the decision makers in these new markets. AKCEL Partners can hit the ground running with their professional sales consultants who already understand these categories.”
AKCEL Partners has assembled a team of expert sales consultants with proven experience in performance fabrics and apparel to handle the AIRADIGM account. The team will map out a comprehensive sales plan that includes categories, target companies, interface tactics, and budgets. In addition to these sales consultants, AKCEL has engaged complementary experts to build a brand marketing plan for AIRADIGM in support of the sales efforts.
“We offer custom, comprehensive service on a turn key basis,” Coker continues. “Sales, marketing, design, and communications are just a few of the technical specialties we can pull together as needed for each of our clients. We happily work with the client’s employees, their agencies, or our own resources, whatever will be the most successful arrangement for each client.”
For more information about AKCEL Partners sales consultant firm, please visit www.AKCELPartners.com, follow on Linkedin at @AKCEL-Partners, or reach out to Dina Coker at dina@AKCELPartners.com.
To learn about AIRADIGM, go to www.AIRADIGM-ADVENTURE.com.
About Akcel Partners
The Akcel Partners sales consultant firm was founded by three executives with strong bonds throughout many branded and retail categories. Akcel Partners offers a unique business proposition from other sales consultant firms. The Akcel sales consultant firm tailors its account team and market plans specifically to each client’s needs. Unlike other sales consultant firms, Akcel Partners acquires sales consultant talent to fit each job, securing experienced professionals who can get immediate access to decision makers at the highest levels. To learn more, go to www.AkcelPartners.com.